Most of our video wouldnt have been possible without software such as photoshop, imovie and final cut.
Throughout the shoot of our video we played the song through an ipod, we gave this to James (the actor) as he could get a feel of the song.
Our whole video was based around a set of burst photos from a dslr. We then transfered them onto to photoshop were we could add effect such as cutout, up contrast and organise. We brang them altogether on imovie. This was a god software as it was like a storyboard where we could order all the scenes, cut down sections. I-movie however was very basic so we transfered it on to final cut pro where we added music and the finishing touches.
I documented the whole process on this blog which is like an online diary. It gave me a chance to see what i have done and what is needed to be done. Also i could upload photos and animatic, through youtube, to show the process. Researching the genre was manily done on sites such as google and youtube, this gave me the chance to watch the videos and understand the conventions.
The whole process of this project was down to new media technology. If we didnt have software or internet then it would be virtual impossible to do.
3. What have you learned from your audience feedback?
We have screened our music 3 times to an audience and also post it on youtube. Every time we did screen it we tried to fix the critism. One of the main problems at the beginning was the start and the end. They liked the idea however didnt feel it fits in with the rest of the look of the video. Therefor we played around with the colour etc. we did think about reshooting however we had everything in time at this stage and feel it would set us back to much. So we changed the contrast so it just made it looks more crisp.
Another comment was that some shots were held just that little too long. We agreed with this comments, especially on the band section. We tried to mix it up and cut as much as possible, there is still some shots that are to long.
We did get postive feedback, people understood the look that we were going for, they liked the use of photo animation and thought it fit in well with the sound of the band. We kept our storyline very simple, which is a bit risky of being boring, however it was so we could focus on the techniques. Audience feedback did get the cyclic of the video where the couple meet and end up together, making it to complex story and having the animation means it would be hard to compress in first viewing which we wanted to stay away from
Doing animation for our AS they could see that we have improved and understanding more of the technique. That our editing skills have improved and the process of the animation was alot more smooth. Audience didnt feel that any of the performances were fake, they believed the band and the couple. I think this was helped as we didnt want them to "perform" we wanted the whole video to have a natural look which i think came across.
2. How effective is the combination of your main product and ancillary texts?
I created my Digi pack and poster after the shoot of our music video. Our video being photo animation we had over 500 photos to choose from. Although we didnt show the bands image in the video i think it is important when buying an album to have more on the band and the connection therefore i had a few profile shots. The style of a few of the photos in the music video and on the ancillary text is Cutout. We both liked this style as it adds a carton effect and simplify the image. My favourite image was the three together dancing together. I liked it as it was natural and not set up. I used this as my main image on my poster and in back of the cd cover. Also the title of the album and single being Moth's Wings i wanted there to be a connection with Moth's. The poster i had the background made up of Moth's but turned down the oppacity so there were not the main focus. The other photos i used were of the south bank, i liked them because of the colour and light on the day. I put this beind where the cds go as i didnt want a main image to be covered up. Lastly i used on page dedicated to thank yous, because i like that personal touch on a album and you feel that closer to the band. Having the same imagery means that as a package it could be well advitised. As myself being part of the target audience i think it is appealling. As i have explained, i wanted the audience to feel connected to the band from the album and having mini posters and a special thank you note brings them that little closer.
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?